Business secrets are defined differently by jurisdiction, but all have in common the following characteristics: there are a number of scenarios in which a holder of trade secrets can be adequately protected even when the NDA expires. An example would be that the plaintiff receives further assurances as to the defendant`s intentions to preserve the confidentiality of the information despite the conduct of the NDA. On-line Technologies v. Perkin Elmer Corp., 141 F.Supp.2d 246, 256 (D. Conn. 2001). Another example could be the fact that a third party who did not obtain trade secrecy under the NOA participates in malfeasation and attempts to increase the operation of the NDA as a defence. While a definitive determination of whether or not to violate the protection of trade secrets depends on the circumstances of the case, unfair practices in secret information generally include the violation of trust treaties and industrial or economic espionage. Australia, for example, does not consider confidential information to be property, as the United States does, literality and the process is somewhat different, although the agreements are still very valid and confidential information is protected and valued. (1) Information must be secret in the absolute or relative sense (is known only by one or a relatively small number of people); Trade secrecy rules that mask the composition of chemical agents in consumer products have been criticized for allowing trade secret holders to conceal the presence of potentially harmful and toxic substances. It was suggested that the public did not have a clear picture of the safety of these products, while competitors were well positioned to analyze their chemical composition. In 2004, the National Environmental Trust tested 40 common consumer products; in more than half of them they found toxic substances that are not on the product label.  In international law, these three factors define a trade secret in accordance with Article 39 of the agreement on aspects of intellectual property rights that affect trade, commonly known as the TRIPS ON AGREEMENT.  Compared to patents, the advantage of trade secrets lies in the fact that a trade secret is not time-limited (it remains “indefinitely until the secret is disclosed to the public”, whereas a patent is in effect only for a certain period, after which others can freely copy the invention), a business secret does not involve a registration fee, has no direct effect. , does not require compliance with formalities and, therefore, does not require public disclosure of the invention.  One of the drawbacks of trade secrets is that “others may be able to legally discover the secret and then use it,” “get other patent protection for legally discovered secrets” and a trade secret that is more difficult to impose than a patent.  A brand does not, by definition, enjoy protection (brand qua) until it is “disclosed” to consumers close to the consumer, because only then will consumers be able to associate it in the manner necessary with a supplier or source.