In the end, a well-used emoji can make your audience smile and feel better connected to your brand. The 100 emoticons are often used on social media for excellent performance, especially by professional athletes (z.B.: “My respect for Lebron James goes beyond sport. He will always be the greatest for me, he will debate someone else. 💯”). There have been a few cases of criminal law where the use of an emoticon has been interpreted as a threat of violence. In most of these cases, the emoji was accompanied by other behaviours or language suggesting a threat. However, in a recent case, the use of emoji communication alone – without accompanying text – was perceived as sufficient to support the detection of a physical threat. The combination of a fist followed by a finger pointing to a third emoji – an ambulance – was considered sufficient evidence of a threat of beatings. An emoji can be used to express personality in your email campaigns or on social networks. In fact, almost half of all comments and captions on Instagram contain an emoji, and using an emoticon on Twitter can result in 25.4% more engagement.
To predict which emojis humans want to use, the neural network first learns to distill the English word, phrase or phrase into a representation, and then try to determine which emojis are closest to this semantic space. “We take machine translation techniques, but we use them to translate [English] into emoticons,” Snelgrove said. “If you look at emoticons as another language, it`s almost the same idea.” While the law often requires a declaration of intent and interpretation of ambiguous languages, the increasing use of emoticons creates additional legal challenges. Given that so many emoticons are used to express emotions or a state of mind, it is not surprising that the areas of the law that are potentially most affected by the use of these symbols are the areas where intent and mental state are most involved. An emoji that kisses the face is a little different from a heart-eye emoji. While a heart-eye emoji shows your love for something, a confusing face emoticon shows your love for someone. Despite their imperfections and constraints, it is still early for the prediction emoticons and emoticons themselves. By offering us shortcuts through this strange and charming system of emotional ideograms, applications like Dango strive to facilitate our emotional intelligence in online interactions and develop their own artificial emotional intelligence. It is a technology that promises – even if it is imperfect – to give us the visual vocabulary to express what we feel in times when words fail on our own. Or if you want to say something without even having to say anything.
The use of emoticons worldwide is increasing year by year. And with this trend, many people see emoticons as a universal language. I spoke to Krystal Wu, HubSpots Social Media Community Manager, about their attitude towards emoticons for marketing purposes, especially on social networks. She suggested that companies use emoticons to express a degree of authenticity, and to choose emoticons that fit the tone of their brand. It is in the area of contract negotiations that the use of emoticons is the most problematic. While lay people are used to viewing contracts as written documents signed by both parties, experienced advisers know this better.